From the Executive Summary:
“As one of the largest international associations for technical communicators, STC has a unique opportunity to lead the way toward a more globally aware and culturally considerate workforce. In the past several years, STC has come a long way in this regard, and having a global approach is one of the behaviors we highlight in our strategic plan. However, we have never formally assessed how we are doing in regard to globalization, but rather have reacted to issues as they have arisen. The results of this audit will help us prioritize and become more proactive in our approach to globalization, particularly as it relates to member communication.”

For a longer article about this news, link to http://summit.stc.org/program-info/honorary-fellow-and-keynote/

Today’s discussion yields extensive information about the meaning of color in various cultures, to build on the chart in “Color Meanings by Culture” posted at http://www.globalization-group.com/edge/resources/color-meanings-by-culture/

Link: http://www.enewsbuilder.net/techcommanager/e_article001771573.cfm?x=b11,0,w

Journal: Percept Mot Skills. 2008 Feb;106(1):35-42.
Abstract:
The aim of this study was to explore the latent affective and persuasive meaning attributed to text when appearing in two commonly used fonts. Two satirical readings were selected from the New York Times. These readings (one addressing government issues, the other education policy) were each printed in Times New Roman and Arial fonts of the same size and presented in randomized order to 102 university students, who ranked the readings on a number of adjective descriptors. Analysis showed that satirical readings in Times New Roman were perceived as more funny and angry than those in Arial, the combination of emotional perception which is congruent with the definition of satire. This apparent interaction of font type with emotional qualities of text has implications for marketing, advertising, and the persuasive literature.