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Handling Idiomatic Expressions in Chinese Translation

April 8th, 2013 No comments

by Francis Bao   

I found an interesting blog post by Hui Zhu on “Top 7 Tips for Effective Chinese copywriting.”  The author describes the structure of sentences, how to communicate with implied meaning, how idioms can affect content of the language, legal issues, trade name translation for foreign products, and current trends in Chinese language.    

Chinese idioms and proverbs have existed for at least 2,000 years, and they play a very significant role in both Chinese culture and language. Idiomatic expressions have been used in all kinds of communications, such as daily life, marketing campaigns, and political activities. They significantly enhance the meaning of the language.  

When translating into Chinese from English, we have to rewrite English idiomatic expressions. For example, the English idiom, “win-win situation” in Chinese might be translated as “parties are winning” or “all choices are good”. “Thinking outside of box” could be translated as ”thinking in a creative way”, and “Give 110% might be “making extra effort”, “tie for both parties”, “making your own invention”, and “working diligently beyond the limit”.   

When writing for translation, keep in mind that if we translate idiomatic expressions in a word-for-word manner, they will not make any sense in either language.

Francis Bao is a senior member of the STC and the STC Chicago Chapter, as well as the STC-ITC. He is an award-winning technical writer and translator.

 

International SIG News February 2013

February 16th, 2013 Comments off

The International Technical Communication SIG has a new acting manager, Gina Wadley. SIG leaders will be in touch with all members soon, inviting everyone to participate in building knowledge and networking through the ITC SIG. If you are a member, please join the mail list and contact the SIG leaders if you have a question or would like to volunteer.

Categories: ITC SIG News Tags:

Kit Brown-Hoekstra, ITC past manager, to lead online seminar series on Content Dev and Localization

January 10th, 2012 Comments off

Global-Ready Content
Instructor: Katherine (Kit) Brown-Hoekstra

Kit Brown-Hoekstra

Kit Brown-Hoekstra - Localization World

The Localization Institute is offering 7 new technical writing online seminars, including a free introductory session. Learn how you can improve your content’s global readiness while reducing localization costs.

The Localization Institute is dedicated to bringing the same quality of information and instruction to our Online Training as we do with our onsite seminars and roundtables. You can find a current schedule of all training offered at our website: www.localizationinstitute.com.

Online registration is now open for all sessions. Space is limited. Please feel free to contact Kris Wiegand at (608) 826-5001 or kris@localizationinstitute.com with any questions or concerns.

The Localization Institute, Inc.
7601 Ganser Way, Madison, WI 53719 USA
Tel. (608)826-5001 Fax (608)826-5004

Categories: ITC SIG News, Related organizations Tags:

STC’s Globalization Audit Report now available

May 26th, 2011 Comments off

Please review the extensive STC_GATF_report by STC’s Globalization Audit Committee.

From the Executive Summary:
“As one of the largest international associations for technical communicators, STC has a unique opportunity to lead the way toward a more globally aware and culturally considerate workforce. In the past several years, STC has come a long way in this regard, and having a global approach is one of the behaviors we highlight in our strategic plan. However, we have never formally assessed how we are doing in regard to globalization, but rather have reacted to issues as they have arisen. The results of this audit will help us prioritize and become more proactive in our approach to globalization, particularly as it relates to member communication.”

ITC Activities at the STC Summit 2011 in Sacramento, CA, USA

May 9th, 2011 Comments off

ITC’s manager, Traci Nathans-Kelly, will be on hand May 15 and 16 at the STC Summit.

Two ITC-specific events are scheduled:

Monday, May 16, 11:30-12:30, Sacramento Convention Center, room 202. ITC SIG Lunch. This is a by-response only event. We have room for 12 attendees. If you care to join for lunch, please email Traci Nathans-Kelly, ITC SIG Manager, at kelly@epd.engr.wisc.edu for confirmation. We would love to see you there!

Monday May 16, 6:30pm-9pm, Sheraton Grand Ballroom
Community Reception: Come see the ITC Manager, Traci Nathans-Kelly

For a handy run-down of sessions that may interest ITC members, see the attached PDF.

Categories: ITC SIG News Tags:

Announcing the New Leadership Team Members of the International Technical Communication SIG

April 16th, 2011 Comments off

As the head of the International Technical Communication’s SIG Nominations committee, I’m announcing the leadership council elections for the year 2011.

The leadership team will assume charge during the STC Summit 2011 at Sacramenta, California. For more information on the summit, refer http://summit.stc.org/

We had announced elections for the following four leadership positions:

  • Manager
  • Assistant Manager
  • Secretary
  • Treasurer

We received only one nomination for each position and they are elected unanimously.

Let me take this opportunity to introduce all the elected members:

  • Manager: Traci Nathans- Kelly
  • Assistant Manager: Swaminathan Moorthy
  • Secretary: Gina Wadley
  • Treasurer: Carol Luttrell

Profiles of all elected members are as follows:

Traci Nathans-Kelly currently works in the College of Engineering at the University of Wisconsin-Madison teaching undergraduate and graduate technical communication. Her graduate students are part of the Masters of Engineering Professional Practice degree, and all of them are at least five years into their working career.  She also is the editor for the IEEE/Wiley series of books entitled Engineering Professional Communication and is authoring a book for that series entitled Slide Rules: Design, Build, and Archive Presentations in Engineering and Technical Fields.  She is happy to be continuing her work as a SIG manager for ITC.

Swaminathan Moorthy currently works as a Principal Technical Writer in India. He has been associated with STC India Chapter for more than 6 years now in various capacities. For the year 2011, Swami handles the responsibility of Secretary and Membership Manager for STC India Chapter. Most recently, Swami was also the Secretary of ITC SIG and managed ITC portal with Ann Wiley.

Gina Wadley is a technical writer/localization coordinator for Numara Software, Inc. in Tampa, Florida. She has been a technical writer for the past 10 years, writing user documentation such as online help, user guides, and release notes, as well as creating screencasts for software tutorials. In the past year she has been piloting using wikis for user documentation, and gave presentations at her local STC chapter as well as the STC Summit 2010 in Dallas entitled “Engaging Users in our Wiki Docs Content Strategy”.  She won the Numara Software Zuse Award for Innovation of the Quarter in December, 2010 for her work on the Confluence wiki documentation.  She is working with localization service providers on issues in translating wikis and continues to work towards launching the wiki in the near future.  She also coordinates application strings/user documentation localization/translations for Numara Software’s software applications.  Prior to working in technical communications, Gina previously was the corporate computer training coordinator and trainer at Central Florida Community College.  She also taught high school and junior high French and Art (she’s a certified French K-12 teacher).  Additionally, she worked as a research manager/corporate librarian at a multinational investment company where she mentored interns studying communications and international business. She has two B.A.s (French and Education) and an M.Ed. (Instructional Design/Web-based Training) from the University of South Florida.  A native of Tampa, Florida, she has lived and worked in Montreal and Hong Kong.  She will be married on March 18, 2011 in Paris, France, and resides in St. Petersburg, Florida.  Gina maintains a personal blog at http://ginafromtampa.wordpress.com/.  She has been an STC member since 2008 and belongs to the Suncoast Chapter in Tampa Bay area (Florida).  She is an active participant on the ITC email discussion list and hopes to take on a more active role in the ITC.

Carolyn Luttrell is one of the founders of ITC.  For STC, she is an Associate Fellow  and a senior member of the Philadelphia Metro Chapter. She is a Document Management Specialist with DuPont in Wilmington, Delaware.

Carolyn has been in the technical communications and training fields for nearly 30 years. She holds a BA from Widener University an MA from Villanova University, both in English Literature, and is currently completing a Master’s degree in Environmental and Energy Policy at the University of Delaware. She is treasurer of the International SIG and co-manager of the Environmental, Safety and Health SIG.

For contact details, do visit http://itcglobaltalk.org/leadership-team/

Let me take the opportunity to introduce the nominations committee. Nominations committee was made up of myself and Rajdeep Gupta from India. Rajdeep Gupta is the President and Sponsorship Manager for the STC India Chapter 2011. Professionally, he is the Business Development Manager for Author-it Corporation for South Asia and enjoys quizzing and usability of web application.

For further queries, please mail me offline.

Thanks and Regards,
Swaminathan Moorthy
On behalf of the Nominations Committee, ITC SIG Elections

Categories: ITC SIG News Tags:

Call for Nominations for ITC SIG Elections

February 6th, 2011 Comments off

As the head of the International Technical Communication’s SIG Nominations committee, I’m announcing the leadership council elections for the year 2011. ITC’s bylaws ask for elections every two years.

There are four leadership positions to which the members of the group are elected:

  • Manager
  • Assistant Manager
  • Secretary
  • Treasurer

If you, or somebody you know would like to run for any ITC elected position, we would encourage you to participate!  Below, please find a description of the procedure as well as a description for each of the posts up for election.  As of this writing, we have volunteers to fill each of the positions; nevertheless, we are always interested in having more people involved in ITC.

To nominate yourself or another ITC member, use this procedure:

  1. Send an email to Swaminathan Moorthy (swami@itcglobaltalk.org) with the subject line: “Nominations for ITC Leadership Team 2011 Elections”.
  2. Mention the name of the persons you wish to nominate for different leadership council posts, in the mail.
  3. Include for each person nominated a brief biography of the candidate, the candidate’s management experience, and the candidate’s prior contributions to the ITC SIG and/or STC.
  4. Provide your full name at the end of the email.
  5. The email with your nominations should be sent by March 20, 2011 at midnight, Central Time.

DESCRIPTION OF ELECTED POSITIONS FOR STC ITC:

The roles and responsibilities of these Admin Council members, per our by-laws, are as follows.

Manager:

  • Presides at meetings of the council and meetings of the International Technical Communication SIG;
  • Corresponds with the Society’s officers and directors as speaker for the council and the International Technical Communication SIG;
  • Appoints managers of the committees, subject to council approval; assigns special duties relating to those committees;
  • Appoints the Newsletter Editor;
  • As the International Technical Communication SIG’s executive officer, represents the council and the International Technical Communication SIG in the International Technical Communication SIG’s business with other organizations and individuals; and
  • Assigns duties and responsibilities to other officers with the approval of the council.


Assistant Manager:

  • In the absence of the Manager, presides at meetings of the council and meetings of the International Technical Communication SIG;
  • Works with membership manager to build membership and to coordinate volunteer activities
  • Attends meetings of the council; and
  • Undertakes other duties as directed by the Manager.

Secretary:

  • Tracks meeting minutes
  • Updates SIG brochure
  • Works with Webmaster and Newsletter Editor to ensure timely reporting of SIG events and news
  • By May, reports the results of the International Technical Communication SIG’s bi-annual election to the Executive Director of the Society and the editors of Intercom and Tieline; and
  • Undertakes other duties as directed by the Manager.

Treasurer:

  • Receives, keeps, and disburses the International Technical Communication SIG’s funds and other negotiable assets;
  • Keeps current records of the receipt, status, and disbursement of International Technical Communication SIG funds;
  • Prepares for the council a quarterly financial report, including a balance sheet, income statement, and bank account(s) status;
  • Prepares and submits to the Society Treasurer an annual financial report for the International Technical Communication SIG as required by the Society. The Treasurer holding office during the report period prepares and submits the report;
  • Complies with Internal Revenue Service requirements concerning annual information reports;
  • Attends meetings of the council; and
  • Undertakes other duties as directed by the Manager.

NOMINATIONS:

You can nominate an ITC Special Interest Group member to any of the offices, and you should obtain the nominee’s consent before you nominate him or her. Of course, you can nominate yourself for any of these positions. Members who have been nominated should be a member of the SIG on the date of nomination.

ELECTION PROCESS

SIG members will receive an email with the URL. This URL can be used only once and cannot be duplicated.

ELECTION SCHEDULE

The list of nominees/candidates for each office will be announced via the ITC listserv and our newsletter, Global Talk (http://itcglobaltalk.org) on February 20, 2011.

Nominations can be withdrawn until February 28, 2011.

Online voting for candidates will take place March 15-30, 2011.

Officers will be announced by April 04, 2011.

QUESTIONS:

If you have any questions about the elections, please feel free to contact me at swami@itcglobaltalk.org.

Regards,

Swaminathan Moorthy
Head of Nominations Committee, International Technical Communication SIG

Categories: ITC SIG News Tags:

Tim O’Reilly: Honorary Fellow and Keynote Speaker for the 2011 Technical Communication Summit

February 3rd, 2011 Comments off

STC is pleased to announce Tim O’Reilly as the Honorary Fellow and Keynote Speaker for the 2011 Technical Communication Summit in Sacramento, CA.

For a longer article about this news, link to http://summit.stc.org/program-info/honorary-fellow-and-keynote/

Categories: ITC SIG News Tags:

Join the ITC email discussion list!

February 3rd, 2011 Comments off

The ITC email discussion list is a great place to vet questions, queries, and practices from other international technical communication experts. Members are invited to join the discussion list by following the directions here:
http://itcglobaltalk.org/itc-email-listserv/

Categories: ITC SIG News Tags:

ITC 2011 Elections are upon us

January 25th, 2011 Comments off

The International Technical Communications SIG will be having elections this year. We will take nominations for

    SIG Manager
    SIG Asst Manager
    SIG Treasurer

    If you wish to nominate an ITC member, or if you wish to nominate yourself, please email the current SIG Manager, Traci Nathans-Kelly, at kelly@epd.engr.wisc.edu

Categories: ITC SIG News Tags:

International Technical Communication info piece available

November 16th, 2010 Comments off
Categories: ITC SIG News Tags:

Congrats to Tricia Spayer, ITC Member and now STC Director

May 26th, 2010 Comments off

Congratulations to Tricia Spayer, a current ITC member,  on her election to STC Director!

See more about the STC 2010 Elections!

Categories: ITC SIG News Tags:

ITC Activities update: STC Summit 2010

April 23rd, 2010 Comments off

International Technical Communication STC logoSunday, May 2, 2010: Welcome Reception

Monday, May 3, 2010: ITC Business Meeting

  • ITC’s Annual Business Meeting  will be held at lunchtime (12-1:30pm local time)  in the Cumberland “E” room. Cumberland rooms are located on the lower level, near the exhibit hall. Bryan-Beeman room is located on the Atrium level, behind the elevators. Shawnee Trail #362 is located on the third floor, overlooking the Atrium. All of the floors are accessible from the main elevators.
  • If you would like to attend, please reserve a seat by emailing the ITC Manager, Traci Nathans-Kelly, at kelly@epd.engr.wisc.edu . We have ordered food for ten people, and those seats will be given to those who contact Traci first.  Those with confirmed reservations with Nathans-Kelly will be served a lunch (no charge). Menu is as follows: Chilled Serrano Roasted Chicken Breast and Three Texas Gulf Shrimp over mesclun greens and wild rice salad. Exotic fruit and tomato salsa and Dallas’ own goat cheese coin. Dessert is Triple Gooey Chocolate Cake with champagne peach sauce. Coffee, decaf, tea.

Download a PDF of these announcements and a listing of ITC-related sessions here:International Technical Communication STC 2010 Summit Activities

Monday: Community Reception, 7:30pm

  • ITC will have a table at this reception. Please stop by!
  • ITC will hold a drawing at the end of this event to give away several ITC-related books. To have a chance at the books, please stop by the table and put your business card in the bowl.
  • ITC will have a table with buttons available. Please contact Traci Nathans-Kelly if you will be attending the conference and would like to have a button reserved for you. We have 75 available. Any buttons not reserved will be given away at this event.

Tuesday, 4 May; 7:00 AM, ITC SIG Networking Breakfast

This event requires a ticket to be purchased in advance. Tickets may be purchased onsite by noon the day before the breakfast. The cost of each breakfast is $30.50. All the breakfasts will be held in Marsalis B. This room is next to the exhibit hall and will be divided into sections. There will be signs outside each section with the names of the SIGs that will be seated in that section.

Categories: ITC SIG News Tags: ,

Tell ITC Your Volunteer Stories

April 20th, 2010 Comments off

If you have used your technical writing/editing, translation, or localization skills in a way that supports a community need, please let us know what that was! We would like to begin recognizing the extraordinary efforts that our members bring to the communities that they are part of. Have you volunteered for a non-profit? Translated for a local literacy group? Localized materials for communities that otherwise would not have access to information? What are your stories? How do your professional talents “translate” into community service, volunteerism, or other related activities?

If you would like to share your story, please leave a comment here (click the Comments link at the upper right), contact the SIG manager, Traci M. Nathans-Kelly, or post your story on the SIG mail list. (By submitting your story, you’re giving us permission to post your story on Global Talk. Please remember all list posts are published immediately on the public web; see http://itcglobaltalk.org/?page_id=9 .)

We want to share and inspire with ideas, tales, and suggestions for activities for our members.

Categories: ITC SIG News Tags:

ITC STC Summit 2010 Activities

April 13th, 2010 Comments off


International Technical Communication STC logoSunday, May 2, 2010: Community Reception

  • ITC will have a table at this reception.  Please stop by!
  • ITC will hold a drawing at the end of this event to give away several  ITC-related books.  To have a chance at the books, please stop by the table and put your business card in the bowl.
  • ITC will have a table with buttons available.  Please contact Traci Nathans-Kelly if you will be attending the conference and would like to have a button reserved for you.  We have 75 available.  Any buttons not reserved will be given away at this event.

Monday, May 3, 2010: ITC Business Meeting

  • ITC’s Annual Business Meeting  will be held at lunchtime (12-1:30pm local time)  in the Cumberland “E” room. Cumberland rooms are located on the lower level, near the exhibit hall. Bryan-Beeman room is located on the Atrium level, behind the elevators. Shawnee Trail #362 is located on the third floor, overlooking the Atrium. All of the floors are accessible from the main elevators.
  • If you would like to attend, please reserve a seat by emailing the ITC Manager, Traci Nathans-Kelly, at kelly@epd.engr.wisc.edu . We have ordered food for ten people, and those seats will be given to those who contact Traci first.  Those with confirmed reservations with Nathans-Kelly will be served a lunch (no charge). Menu is as follows: Chilled Serrano Roasted Chicken Breast and Three Texas Gulf Shrimp over mesclun greens and wild rice salad. Exotic fruit and tomato salsa and Dallas’ own goat cheese coin. Dessert is Triple Gooey Chocolate Cake with champagne peach sauce. Coffee, decaf, tea.

Download a PDF of these announcements and a listing of ITC-related sessions here: International Technical Communication STC 2010 Summit Activities