The Localization Institute is presenting The MarCom Translation Process — Challenges and Solutions on March 21. 2013 from 10:00-11:00am US Central Time
The program is intended for marketing and marketing communications professionals and localization project managers. The following topics are covered:
- Why do translations of marketing communications fail?
- Culture challenges
- Integration of marketing communication and translation processes
- Three major translation risks to mitigate during the development phase of marketing communications strategy: product brand names, product features, and in-country review
- Best practices
Note: The next meeting has been rescheduled to Tuesday, 26 March. It’s at 17:00-18:00 CET (GMT +0100) / 12.00pm-01.00pm EST (Daylight saving time is in effect for the US time shown).
STC’s Europe SIG holds a monthly Watercooler Chat, an informal SIG meeting with no speaker or presentation. The chat is moderated, and free and open to members of the Europe SIG. Join the Europe SIG of STC to participate, bringing your experience, ideas and questions to share and discuss with fellow communicators located around the world.
The March 19 meeting focuses on localisation style guides. Topics for possible discussion are: What is a localisation style guide? If you get your work translated, do you have one? Who uses the guide? What should such a guide contain? Who writes it? What problems have you had when writing or maintaining one? Do translation agencies always create one for their client documentation? What’s the minimum information you need to include?
The SIG has provided links to some well-known localization style guides, by Microsoft, the World Bank (French guide), and the European Commission.
Details of the chat are available from the Europe SIG manager, Jennifer O’Neill.
STC News, Tech Comm News
David Farbey announces that the Call for Proposals for Technical Communication UK (TCUK), the UK’s leading annual technical communication conference, is now open. This year’s specialist topic is “The Management of Technical Communication”.
Localization World is announcing the 2013 Conferences and Exhibits.
In addition, the Localization Institute is currently conducting the Localization Project Management (LPM) Certification Program, with its workshop, in Singapore. This program is intended for people with three to five years of experience as a localization project manager for either the vendor or the buyer. Register before 18 March 2013 to be included in this session.
STC Rochester is pleased to invite you to Spectrum 2013, the chapter’s 54th annual conference, on March 21 and 22 at Rochester Institute of Technology, Rochester, NY. This year’s theme is “Why Not the Best?” with a focus on giving the best to our customers, our clients, our profession, and ourselves.
The conference opens with a keynote presentation on Thursday evening, March 21, by STC President Alan Houser, whose address is entitled “Seeing the Future by Looking at the Past.” The keynote address will be followed by a reception and networking.
Friday, March 22 features a full day of educational sessions, wrapping up with a series of lightning talks — quick slide shows that are both educational and fun.
Saturday, March 23, features a morning leadership program with presentations by seasoned leaders. Conference attendees can register for the leadership program separately for a small discount, and others who are interested in leadership can register for the leadership program only.
Spectrum is the longest running chapter-sponsored conference in STC, and has been held every year since 1959.
For more information and to register, visit the Spectrum page on the Rochester Chapter website.
STC News, Tech Comm News
STC introduces an online certificate course scheduled just for our international members! TechComm 101, presented by Leah Guren, has been one of our most popular certificate courses. Run three times in two years already, STC had to cut off registration for her latest edition due to the high level of interest.
Now Leah has graciously agreed to present the certificate course at a time much more convenient for many of our international members. While STC realizes no one time will accommodate everyone, STC scheduled for as many international members as possible. The courses run from 10:00-11:30 AM GMT+3 (each Monday, 16 August through 27 September), making it an early morning for Europe and Africa members, morning through afternoon for Asia members, and afternoon through early evening for Pacific members.
Each element of theory is presented with hands-on exercises, real-world examples, and plenty of discussion. The course is sure to leave you feeling enthusiastic and well-prepared to get started in the field.
TechComm 101: International Time –16 August-27 September (every Monday)
10:00-11:30 AM GMT+3
US$595 member; US$995 nonmember; US$295 student member
October 6-8, 2010. Bell Harbor Conference Center, Seattle, Washington
Localization World is back in Seattle at Bell Harbor International Conference Center with a markedly diverse program and five tracks to address multiple needs across multiple industries. Register now and take advantage of the early-bird discount!
The preconference program on October 6 includes full and half-day seminars and working groups including roundtable discussions for financial services, life sciences, games and localization business; the International Search Summit and more.
You can register at www.localizationworld.com.
Brian Solis, author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, principal of FutureWorks.
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Brian has influenced the effects of emerging media on the convergence of marketing, communications and publishing. He is principal of FutureWorks, an award-winning new media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups.
Save $100! Register by August 31!
The STC office has posted all of the professionally produced photographs of the 2010 Summit. You can view them here:
If you use the photos in an STC community publication, no credit is necessary. However, if you circulate them to outside media (such as a photo of a Fellow to a local newspaper), include the credit “Society for Technical Communication” with the photo.
Special congratulations to the France Chapter, the TransAlpine Chapter, the Euro Chapter, and the Toronto Chapter (all close to ITC’s mission!) on their Pacesetter Awards! Other Pacesetter Awards were given to the Houston Chapter and the Technical Editing SIG.
A Localization World conference will be held October 6-8, 2010 at the Bell Harbor Conference Center in Seattle, Washington. For details visit http://www.localizationworld.com/
Related organizations, Tech Comm News
The call for papers for EuroIA 2010, Paris, France, September 23-25 is open at www.euroia.org. The deadline is May 16.
Tech Comm News
Sunday, May 2, 2010: Welcome Reception
Monday, May 3, 2010: ITC Business Meeting
- ITC’s Annual Business Meeting will be held at lunchtime (12-1:30pm local time) in the Cumberland “E” room. Cumberland rooms are located on the lower level, near the exhibit hall. Bryan-Beeman room is located on the Atrium level, behind the elevators. Shawnee Trail #362 is located on the third floor, overlooking the Atrium. All of the floors are accessible from the main elevators.
- If you would like to attend, please reserve a seat by emailing the ITC Manager, Traci Nathans-Kelly, at email@example.com . We have ordered food for ten people, and those seats will be given to those who contact Traci first. Those with confirmed reservations with Nathans-Kelly will be served a lunch (no charge). Menu is as follows: Chilled Serrano Roasted Chicken Breast and Three Texas Gulf Shrimp over mesclun greens and wild rice salad. Exotic fruit and tomato salsa and Dallas’ own goat cheese coin. Dessert is Triple Gooey Chocolate Cake with champagne peach sauce. Coffee, decaf, tea.
Download a PDF of these announcements and a listing of ITC-related sessions here:International Technical Communication STC 2010 Summit Activities
Monday: Community Reception, 7:30pm
- ITC will have a table at this reception. Please stop by!
- ITC will hold a drawing at the end of this event to give away several ITC-related books. To have a chance at the books, please stop by the table and put your business card in the bowl.
- ITC will have a table with buttons available. Please contact Traci Nathans-Kelly if you will be attending the conference and would like to have a button reserved for you. We have 75 available. Any buttons not reserved will be given away at this event.
Tuesday, 4 May; 7:00 AM, ITC SIG Networking Breakfast
This event requires a ticket to be purchased in advance. Tickets may be purchased onsite by noon the day before the breakfast. The cost of each breakfast is $30.50. All the breakfasts will be held in Marsalis B. This room is next to the exhibit hall and will be divided into sections. There will be signs outside each section with the names of the SIGs that will be seated in that section.
ITC SIG News
The AeroSpace and Defence Industries Association of Europe publishes “ASD Simplified Technical English,” Specification ASD-STE100, European Community Trade Mark No. 004901195, International specification for the preparation of maintenance documentation in a controlled language. A consulting firm has assembled resources on this standard and offers training in many locations.
If you are new to localization, you may want to join SimulTrans for the “Introduction to Localization” webinar on Tuesday, April 27 or Thursday, May 19.
This is an educational event. Details are:
SimulTrans Webinar – Introduction to Localization
Tuesday, April 27, 2010
2 p.m. EDT / 1 p.m. CDT / Noon MDT / 11 a.m. PDT
Thursday, May 19, 2010
4 p.m. EDT / 3 p.m. CDT / 2 p.m. MDT / 1 p.m. PDT
Free of charge
Register at http://www.simultrans.com/register.cfm
Description: Introduction to Localization
This session addresses the basics:
- What is all this “-zation” language?
- How should you prepare a localization kit and request a proposal?
- What factors should you consider in choosing a localization partner?
- How long does localization take? How much does it cost?
- How can you ensure high linguistic quality?
- What are translation memory tools?
Adam Jones, Chief Operating Officer, SimulTrans
Adam oversees SimulTrans’ worldwide operations, including project management, translation, engineering, testing, multilingual publishing, account management, and marketing. Adam has spent over 16 years directing the company’s customer outreach efforts, internal production groups, and other operations. He regularly gives training presentations at conferences of the Society for Technical Communications, the American Translators Association, the Software & Information Industry Association, and other groups. Adam previously worked as an International Strategic Account Specialist at Oracle Corporation and a high school English teacher. He holds a B.A. and M.A. from Stanford University, in Public Policy and Education.
To learn more about the company, visit SimulTrans’ website at http://www.simultrans.com.
Tech Comm News
Be sure to read the article in the Huffington Post about the STC France Chapter’s Content Strategy Forum, held in collaboration with the TransAlpine Chapter and the Europe SIG. Developments in content strategy are also featured.
STC News, Tech Comm News
The 2010 Content Strategy Forum, a joint venture of the France and TransAlpine Chapters and the Europe SIG, is sold out, with participants from many countries and many organizations. The Twitter feed is live on Global Talk, and you can learn more about the conference on on the STC France chapter site.