Archive

Posts Tagged ‘Marketing’

Internationalization and Localization of Websites

February 27th, 2010

If your organization does business in more than one part of the world, your web team faces the challenge of internationalization and localization of the website.

Internationalization refers to making a product ready for use throughout the world, and localization refers to making a product ready for use in a particular geographic area. For a website, internationalization requires making the code work worldwide, especially to support presenting the site in multiple languages, and developing a design and content for audiences with different cultural expectations.

Several articles are available to help meet these challenges. Four are presented here.

Several basic tips for internationalizing code are presented in Implementing Websites For Internationalization.

If you are providing a website in multiple languages, it’s desirable to avoid creating and maintaining multiple versions of the site. Internationalize JSP-based Websites presents one method.

A design blog addresses the challenge of providing a way for users to change to their preferred language. The author notes there is no standard interface for this. For details, visit Design Examples of Website Internationalization and Localization.

Creating content for readers worldwide is the focus of 7 Easy Tips to Internationalize Your Website. This is part of a larger guide with many resources, Culture Customized Content.

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Monitoring Social Media 09 Conference in London

October 16th, 2009

17 November 2009
London

Monitoring Social Media 09 is a conference planned for discussion of issues in social media monitoring, including reputation management, influence, sentiment, free vs paid tools and ROI. Speakers and panelists include Neville Hobson, Antony Mayfield (iCrossing), Philip Sheldrake, Mark Rogers (Market Sentinel)), Marshall Manson (Edelman) and lots more.

This is a full day event with lunch and attendance is expected to be about 200 people.

For details and insights into the social media community in the UK and Europe, visit the conference website.

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